How to Sell Gift Cards on Squarespace: The Easy Setup Guide

Squarespace gift card main image

If you're looking for a birthday, graduation, or wedding gift for someone but don't know what to buy them, a gift card is always a smart idea.

And the great thing is, you can sell gift cards on your Squarespace e-commerce store.

How do gift cards work on Squarespace? Shoppers can buy a gift card like they would any other product.

Your store then sends an email with a unique gift card code to your customer or recipient, which they can claim at checkout.

Want to sell Squarespace gift cards? This easy-to-follow guide will show you how to get started.

How to sell gift cards on Squarespace

Step 1: Go to your online store

Go to your Pages menu and click on your Store – this has a shopping cart icon in front of it.

Access online store in Squarespace

If you don't have a store, you can create one by clicking the Plus (+) button and choosing Store.

How to create an online store in Squarespace

Step 2: Add a gift card

When you're in your store, click the Plus (+) button in the menu on the left-hand side of the page to add a new product. Choose Gift card in the menu in the center of the screen.

Add a gift card

In the product menu that appears, add your details:

Gift card product page menu
  • Product name: The name of your gift card that will show on your product page

  • Description: A description for your gift card that will show on your product page

  • Additional information: Add additional information for your gift card, like a longer description or a video

  • Images: Add an image for your gift card

  • Inventory: Add values and SKUs for your gift card. You can have as many values as you need, but bear in mind that customers can't enter custom values for their gift card

  • Organization: Add categories and tags to your gift card

  • Selling tools: Showcase related products on your product page, and enable reviews

  • Marketing: Change the URL and add an SEO title and description to your product page

  • Checkout: Customize the 'add to cart button text'

When you're done, click the black SAVE button to save and hide your gift card product page.

If you want to make it go live, hover over the button and click PUBLISH. You can also SCHEDULE it to go live at a set date and time.

Publish your gift card button

To edit your gift card, hover over the gift card, select the three dots (…) and choose EDIT.

Edit your gift card

When customers buy a gift card, they can add a recipient's name and email, and supply a short message during checkout.

Gift card options during checkout

Step 3: Edit the email

Squarespace has a default email template that is sent to customers who order a gift card.

To amend this, click on the cog at the bottom of the menu on the left-hand side of the page to access settings.

Squarespace cog settings

Choose Customer Notifications from the menu and choose Gift Cards.

Gift card email

Here you can amend the template sent to customers when they order a gift card, and when their gift card is canceled. Click the EDIT EMAIL button to make changes.


Now you know how Squarespace gift cards work! Will you sell them in your online store?

Kate Ingham-Smith

Spark Plugin’s resident copywriter, Kate has over 15 years of digital marketing experience, specializing in web design, UX, and UI.

https://sparkplugin.com
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